It is the form of marketing in which companies contact and try to build realtions with customer without using any intermediary medium.

There are few most common types of directing marketing today live in market are telemarketing in which businessess make phone calls to all number in the area or selected numbers only other type is Email spam it is also form of direct marketing but now-a-days people mostly don't take notice of these spam emails , another type is sending postal mails to all the addresses in the selected area or selected addresses only, and the last type or direct marketing is bulk faxing though it is not mostly used today.

Sometime this type of marketing cuts cost and brings customer without cutting any commission and saving lot of money.But this method is not useful for every business, so care must be taken before stepping to invest in direct marketing.

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